Marketing

“Marketing is a division of a company, product line, individual, or entity that promotes its service. Marketing attempts to encourage market participants to buy their product and commit loyalty to a specific company.” Investopedia

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Here at MASH, we believe marketing is the process of creating value for a company through the creation and distribution of products or services. Marketing can help your business grow by increasing brand awareness and generating leads. Marketing is constantly evolving, so we’ll be there documenting and sharing some of the upcoming trends, solutions, and best practices you might want to try with your small business.

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what is brand awareness in 2022 and 2023 the history
Brand Development

Brand Awareness: It’s Essential for the Success of your Small Business in 2023

3 Ways to Build Awareness You’ve likely heard the term “brand awareness” before, but what does it really mean? Brand awareness is simply how easily …

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Marketing Resources SEMRUSH for Small Businesses
LOCAL SEO Tips for small businesses in 2023
Marketing

Local SEO: Powerful Tips to Gaining Awareness and Increasing Sales for Small Businesses in 2023

Unlock Your Business’s Potential with a Strong Local SEO Strategy Is the potential of your small business being held back by a lack of online …

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Apple Macintosh Banned Commercial 1984 and the power of storytelling in marketing 2023
Marketing

Investing in Video Marketing with Apple’s 1984 Commercial as a Powerful Example

Apple’s Powerful Video Marketing 40 Later In 1984, Apple released the Macintosh and changed the way we look at computing forever. But more than that, …

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Apple Macintosh Banned Commercial 1984 and the power of storytelling in marketing 2023
Brand Development

Powerful Storytelling 101: Apple’s 1984 Commercial 40 Years Later

Storytelling and The Lasting Impact of Apple’s Iconic 1984 Commercial It’s hard to believe, but it’s been 40 years (39 to be exact) since Apple …

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what is brand awareness in 2022 and 2023 the history
Brand Development

Brand Awareness: It’s Essential for the Success of your Small Business in 2023

3 Ways to Build Awareness You’ve likely heard the term “brand awareness” before, but what does it really mean? Brand awareness is simply how easily …

Read More →
Lead Generation Process tips and tricks on MASH
Marketing

How to Create a Lead Generation Process That Works for 2023

How to Generate Leads If you’re running a small business, you know how important it is to generate leads. A lead is an individual who …

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content creation for small businesses
Content Creation

Content Creation: 5 Types of Content to Create

Why You Need It and How to Get Started Content creation is essential for any marketing strategy in 2022 and 2023. You’ve probably heard it …

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Sales Funnel for small businesses MASH
Marketing

The Powerful Sales Funnel in 2023

Your Guide to More Customers and More Sales If you’re like most small business owners, you wear a lot of hats. You’re the CEO, salesperson, …

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Market Research for Small Businesses in 2022 on MASH
Marketing

The Importance of Market Research for Small Businesses in 2023

Market Research Now, Before You Start Too often, small business owners make decisions based on their gut instinct or what they think their customers want. …

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5 Brand Identity tips for self employed in 2022
Brand Development

5 Brand Identity Tips/ Setting Up Your Business for Success

Brand Identity Tips for Entrepreneurs and Small Businesses 2023 is just around the corner, so it’s time to start thinking about your brand development and …

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Brand Development Strategy in 2022 and 2023 on MASH
Brand Development

The Wonderful Power of Brand Development in 2022

NIKE and Apple Brand Identities In today’s business world, it’s all about standing out from the crowd. Countless businesses are vying for attention, and making …

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what-is-seo-search-engine-optimization
SEO

SEO in 2023: Why Your Business Needs It to Succeed

5 Tips to Create Your SEO Strategy As a business owner, you always look for ways to improve your bottom line. In today’s digital world, …

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investing-in-your-sales-and-marketing-strategy
Marketing

Is Investing In Your Sales and Marketing Strategy A Waste Of Money?

7 Business Tips for Your Sales and Marketing Strategy Like most self-employed people, you’re always looking for ways to save money. After all, every penny …

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