Marketing

“Marketing is a division of a company, product line, individual, or entity that promotes its service. Marketing attempts to encourage market participants to buy their product and commit loyalty to a specific company.” Investopedia

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Here at MASH, we believe marketing is the process of creating value for a company through the creation and distribution of products or services. Marketing can help your business grow by increasing brand awareness and generating leads. Marketing is constantly evolving, so we’ll be here documenting and sharing some of the upcoming trends, solutions, and best practices you might want to try with your small business.

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Tom Burrell Black Marketing Pioneer Marketing And Sales Help
Marketing

Tom Burrell’s Impact on Marketing: 4 Lessons for New Marketers on Representation and Creativity

A Brief History of Black Marketing with Tom Burrell Tom Burrell is considered a pioneer in the advertising industry and has significantly impacted how marketing ...
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Tom Burrell Black Marketing Pioneer Marketing And Sales Help
Marketing

Tom Burrell’s Impact on Marketing: 4 Lessons for New Marketers on Representation and Creativity

A Brief History of Black Marketing with Tom Burrell Tom Burrell is considered a pioneer in the advertising industry and has significantly impacted how marketing ...
Read More →
The best keyword research tools for small businesses for 2024 and 2025
SEO

Top Keyword Research Tools for Small Businesses in 2024

Keyword Research Tools to Help You Get Found Online In today’s digital marketplace, visibility is key. Small businesses, perhaps more than any other type of ...
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the best Local SEO Strategies for small businesses
Marketing

Powerful Local SEO Strategies for Small Businesses in 2024

7 Local SEO Strategies to Gain Awareness Local SEO strategies have become crucial for small businesses in today’s hectic digital landscape. It’s undeniable that an ...
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SEO for Small Business Owners in 2024 and 2025
Marketing

Effective SEO Basics for Small Business Owners in 2024

SEO Basics to Get You Moving Forward Search engine optimization (SEO) remains an enigmatic realm for small business owners and beginners diving into the digital ...
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Multi channel marketing tips and tricks for businesses and consultants from Marketing And Sales Help
Marketing

Multi-Channel Marketing Doesn’t Need to be Tricky

Are you a texter or a talker? Do you prefer ordering food at the register or on your own with the touch screen? Or how ...
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Affordable Video Marketing and sales Help
Marketing

How to Make Affordable Video Marketing Content

Video, we all love it. Whether you are watching videos for entertainment or educational purposes, video is everywhere, and rightfully so. A recent study from ...
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Content is King Marketing and sales Help
Content Creation

Content is King, Sorta

3 Reasons Why Marketing Strategies Fail Everywhere you look, from every digital marketing guru touting success secrets on Instagram to YouTube, you’ll hear the mantra ...
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Is SEO DEAD Is SEO important MASH
Marketing

Is SEO Important in 2024? Search Engine Overrated or Not So Much?

Debunking the Myth – Is SEO Hyped Up & Overrated? Search Engine Optimization, or SEO, might seem to be an over-hyped term, but it is ...
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How to make a target marketing strategy in 2023 and 2024 MASH
Marketing

5 Tips for Your Target Marketing Strategy in 2024

Everything You Need to Know About Target Marketing When it comes to marketing target marketing is an essential tool for any business. But what exactly ...
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News New Youtube CEO Neal Mohan MASH
Marketing

NEWS: New YouTube CEO Neal Mohan Replaces Susan Wojcicki

After nearly 25 Years, CEO Susan Wojcicki Steps Down to Focus on Her Family and Health. YouTube, the ultimate home for video content from documentaries, ...
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What is Product Placement Marketing 2023 MASH
Marketing

Awesome Product Placement Ideas for Your Marketing Plan in 2024

5 Tips To Implement A Successful Marketing Strategy Using Product Placement Have you ever seen a product, like a car or a soft drink, featured ...
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Joint Venture Marketing 2023
Marketing

Joint Venture Marketing for Small Businesses in 2024

Marketing Lessons to be Learned from Super Bowl LVII Joint venture marketing (JVM) is a powerful tool to help small businesses grow and reach their ...
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LOCAL SEO Tips for small businesses in 2023
Marketing

Local SEO: Powerful Tips to Gaining Awareness and Increasing Sales for Small Businesses in 2024

Unlock Your Business’s Potential with a Strong Local SEO Strategy Is a lack of online visibility holding back the potential of your small business? Are ...
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Apple Macintosh Banned Commercial 1984 and the power of storytelling in marketing 2023
Marketing

Investing in Video Marketing with Apple’s 1984 Commercial as a Powerful Example

Apple’s Powerful Video Marketing 40 Later In 1984, Apple released the Macintosh, and changed the way we look at computing forever. But more than that, ...
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Apple Macintosh Banned Commercial 1984 and the power of storytelling in marketing 2023
Brand Development

Powerful Storytelling 101: Apple’s 1984 Commercial 40 Years Later

Storytelling and The Lasting Impact of Apple’s Iconic 1984 Commercial It’s hard to believe, but it’s been 40 years (39 to be exact) since Apple ...
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what is brand awareness in 2022 and 2023 the history
Brand Development

Brand Awareness: It’s Essential for the Success of your Small Business in 2024

3 Ways to Build Awareness You’ve likely heard the term “brand awareness” before, but what does it really mean? Brand awareness is simply how easily ...
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Lead Generation Process tips and tricks on MASH
Marketing

How to Create a Lead Generation Process That Works for 2024

How to Generate Leads If you’re running a small business, you know how important it is to generate leads. A lead is an individual who ...
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content creation for small businesses
Content Creation

Content Creation: 5 Types of Content to Create

Why You Need It and How to Get Started Content creation is essential for any marketing strategy in 2024 and 2025. You’ve probably heard it ...
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Sales Funnel for small businesses MASH
Marketing

The Powerful Sales Funnel in 2024

Your Guide to More Customers and More Sales If you’re like most small business owners, you wear a lot of hats. You’re the CEO, salesperson, ...
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Market Research for Small Businesses in 2022 on MASH
Marketing

The Importance of Market Research for Small Businesses in 2024

Market Research Now, Before You Start Too often, small business owners make decisions based on their gut instinct or what they think their customers want. ...
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5 Brand Identity tips for self employed in 2022
Brand Development

5 Brand Identity Tips/ Setting Up Your Business for Success

Brand Identity Tips for Entrepreneurs and Small Businesses 2023 is just around the corner, so it’s time to start thinking about your brand development and ...
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Brand Development Strategy in 2022 and 2023 on MASH
Brand Development

The Wonderful Power of Brand Development in 2023

NIKE and Apple Brand Identities In today’s business world, it’s all about standing out from the crowd. Countless businesses are vying for attention, and making ...
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what-is-seo-search-engine-optimization
SEO

SEO in 2024: Why Your Business Needs It to Succeed

5 Tips to Create Your SEO Strategy As a business owner, you always look for ways to improve your bottom line. In today’s digital world, ...
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investing-in-your-sales-and-marketing-strategy
Marketing

Is Investing In Your Sales and Marketing Strategy A Waste Of Money?

7 Business Tips for Your Sales and Marketing Strategy Like most self-employed people, you’re always looking for ways to save money. After all, every penny ...
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