Marketing
“Marketing is a division of a company, product line, individual, or entity that promotes its service. Marketing attempts to encourage market participants to buy their product and commit loyalty to a specific company.” Investopedia
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Here at MASH, we believe marketing is the process of creating value for a company through the creation and distribution of products or services. Marketing can help your business grow by increasing brand awareness and generating leads. Marketing is constantly evolving, so we’ll be there documenting and sharing some of the upcoming trends, solutions, and best practices you might want to try with your small business.
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Awesome Product Placement Ideas for Your Marketing Plan in 2023
5 Tips To Implement A Successful Marketing Strategy Using Product Placement Have you ever seen a product, like a car or a soft drink, featured …
5 Tips for Your Target Marketing Strategy in 2023
Everything You Need to Know About Target Marketing When it comes to marketing, target marketing is an essential tool for any business. But what exactly …
Why Your Small Business Needs a Sales Follow Up Process Now in 2023
3 Tips to Develop Your Sales Follow Up Process Using AI and Automation If you’re in sales, chances are you already know the importance of …
NEWS: New YouTube CEO Neal Mohan Replaces Susan Wojcicki
After nearly 25 Years, CEO Susan Wojcicki Steps Down to Focus on Her Family and Health. YouTube, the ultimate home for video content from documentaries, …
Awesome Product Placement Ideas for Your Marketing Plan in 2023
5 Tips To Implement A Successful Marketing Strategy Using Product Placement Have you ever seen a product, like a car or a soft drink, featured …
Joint Venture Marketing for Small Businesses in 2023
Marketing Lessons to be Learned from Super Bowl LVII Joint venture marketing (JVM) is a powerful tool to help small businesses grow and reach their …
Local SEO: Powerful Tips to Gaining Awareness and Increasing Sales for Small Businesses in 2023
Unlock Your Business’s Potential with a Strong Local SEO Strategy Is the potential of your small business being held back by a lack of online …
Investing in Video Marketing with Apple’s 1984 Commercial as a Powerful Example
Apple’s Powerful Video Marketing 40 Later In 1984, Apple released the Macintosh and changed the way we look at computing forever. But more than that, …
Powerful Storytelling 101: Apple’s 1984 Commercial 40 Years Later
Storytelling and The Lasting Impact of Apple’s Iconic 1984 Commercial It’s hard to believe, but it’s been 40 years (39 to be exact) since Apple …
Brand Awareness: It’s Essential for the Success of your Small Business in 2023
3 Ways to Build Awareness You’ve likely heard the term “brand awareness” before, but what does it really mean? Brand awareness is simply how easily …
How to Create a Lead Generation Process That Works for 2023
How to Generate Leads If you’re running a small business, you know how important it is to generate leads. A lead is an individual who …
Success with Social Media Marketing in 2022
It’s no secret that social media is a powerful marketing tool. Social media marketing is more important than ever before— especially for small businesses. In …
Content Creation: 5 Types of Content to Create
Why You Need It and How to Get Started Content creation is essential for any marketing strategy in 2022 and 2023. You’ve probably heard it …
4 Powerful Digital Marketing Strategies
4 Reasons Why You Need Digital Marketing for Your Business The internet has revolutionized the way we connect with others around the world. It has …
The Powerful Sales Funnel in 2023
Your Guide to More Customers and More Sales If you’re like most small business owners, you wear a lot of hats. You’re the CEO, salesperson, …
Increase Awareness – The Power of Email Marketing in 2023
What is Email Marketing? In a world where we are constantly bombarded with advertising, it can be easy to feel like our efforts to reach …
The Importance of Market Research for Small Businesses in 2023
Market Research Now, Before You Start Too often, small business owners make decisions based on their gut instinct or what they think their customers want. …
5 Brand Identity Tips/ Setting Up Your Business for Success
Brand Identity Tips for Entrepreneurs and Small Businesses 2023 is just around the corner, so it’s time to start thinking about your brand development and …
The Wonderful Power of Brand Development in 2022
NIKE and Apple Brand Identities In today’s business world, it’s all about standing out from the crowd. Countless businesses are vying for attention, and making …
SEO in 2023: Why Your Business Needs It to Succeed
5 Tips to Create Your SEO Strategy As a business owner, you always look for ways to improve your bottom line. In today’s digital world, …
5 Spooky Halloween Marketing Ideas that will get your Business Noticed
Halloween Marketing Ideas for your Business Halloween is a time when people love to be scared. Horror movies, haunted houses, and spooky stories have a …
Is Investing In Your Sales and Marketing Strategy A Waste Of Money?
7 Business Tips for Your Sales and Marketing Strategy Like most self-employed people, you’re always looking for ways to save money. After all, every penny …
5 Helpful Online Marketing Strategies For Your Business
What Are Marketing Strategies? Marketing strategies are the plans and actions that a company takes to market its products or services. There are many different …
