NIKE and Apple Brand Identities
In today’s business world, it’s all about standing out from the crowd. Countless businesses are vying for attention, and making yours stand out from the pack can be difficult. That’s where brand development comes in. Brand development is the process of creating a unique identity and image for your business that differentiates it from your competitors.
When done correctly, brand development can do wonders for your business. It can increase brand awareness, build customer loyalty, and even help you charge more for your products or services. In short, it’s an essential tool for any business that wants to succeed in today’s cutthroat marketplace.
But what does brand development entail? It can be pretty complex, but today we’ll break it down in a reasonably straightforward manner. Let’s take a closer look.
The Elements of Brand Development
There are four critical elements to successful brand development:
1) Positioning: This is how you position your brand in the marketplace. Are you targeting budget-conscious shoppers? Luxury buyers? Businesses? Once you’ve decided who your target market is, you need to craft a message that resonates with them. So starting with some brand market research should help you determine your target audience.
2) Storytelling: Every brand has a story, and yours needs to be compelling if you want customers to pay attention. What makes your business unique? Why should customers care about what you’re offering? A good story will answer these questions and more, drawing potential customers in and getting them interested in what you have to say.
3) Visuals: Your visuals are another essential part of your brand identity. They should be eye-catching and visually appealing while still conveying your brand’s message. This includes everything from your logo to the design of your website and social media accounts.
4) Consistency: Lastly, once you’ve established your brand identity, it’s essential to be consistent across all channels. Your branding should be instantly recognizable, whether on a billboard or a business card, no matter where someone sees it. Consistency will help solidify your brand in the minds of potential customers.
Following these four steps, you can develop a strong brand identity to help differentiate your business from the competition and attract new customers.
NIKE and Apple Brand Identities
Two companies that have done a fantastic job of building their brand identity are Apple and Nike. Both companies have a strong brand message and clear visuals and are consistent with their branding across all channels. As a result, they are both extremely successful and recognizable brands in almost every part of the world. They are in the top 15 on the list of Forbes’ most valuable companies as of 2020.
If you still don’t fully understand the importance of brand identity and the loyalty that Apple or Nike have built, check out the video above, How Apple and Nike have branded your brain| Your Brain on Money. This video truly helps to demonstrate the influence of a strong brand identity compared to mediocre or average.
Start Your Brand Development Strategy Now
Strong branding is essential for any business that wants to succeed today. Now is the time to start if you’re not investing in brand development. By following the four steps outlined above, you can create a unique identity for your business that will make it stand out from the rest. You can find more branding resources to help you with your marketing strategy here. And if you need additional help, consider working with a marketing consulting company such as Chell Brown LLC or finding a branding consult on a platform like Fiverr or Upwork. So what are you waiting for? Start developing your brand identity today!