Editors Pick

Tom Burrell Black Marketing Pioneer Marketing And Sales Help

Tom Burrell’s Impact on Marketing: 4 Lessons for New Marketers on Representation and Creativity

A Brief History of Black Marketing with Tom Burrell Tom Burrell is considered a pioneer in the advertising industry and has significantly impacted how marketing is perceived and executed today. He is widely recognized as the father of “black advertising” and has been a trailblazer in creating marketing campaigns that appeal to the African American […]

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SEO for Small Business Owners in 2024 and 2025

Effective SEO Basics for Small Business Owners in 2024

SEO Basics to Get You Moving Forward Search engine optimization (SEO) remains an enigmatic realm for small business owners and beginners diving into the digital world. With the online landscape evolving at breakneck speeds, it’s crucial to understand the SEO basics that are timeless and still shaping the current strategies of 2024. By optimizing your

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How to manage customers in 2023 MASH

How to Manage Customers in 2024 and Make More Money

3 Tips to Manage Customers and Grow Your Business If you’re a small business owner or an entrepreneur looking to grow your consulting or independent contractor business, you need to know how to manage customers. Some of the most significant contributing factors to businesses failing within the first few years are that they never developed

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What is Product Placement Marketing 2023 MASH

Awesome Product Placement Ideas for Your Marketing Plan in 2024

5 Tips To Implement A Successful Marketing Strategy Using Product Placement Have you ever seen a product, like a car or a soft drink, featured in a movie or TV show? That’s what we call product placement. It’s when companies pay to have their products featured in a piece of content. And it can be

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LOCAL SEO Tips for small businesses in 2023

Local SEO: Powerful Tips to Gaining Awareness and Increasing Sales for Small Businesses in 2024

Unlock Your Business’s Potential with a Strong Local SEO Strategy Is a lack of online visibility holding back the potential of your small business? Are you struggling to reach a larger audience and increase your sales? If so, then local SEO could be the answer you’ve been looking for. Local SEO is a powerful tool

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Apple Macintosh Banned Commercial 1984 and the power of storytelling in marketing 2023

Investing in Video Marketing with Apple’s 1984 Commercial as a Powerful Example

Apple’s Powerful Video Marketing 40 Later In 1984, Apple released the Macintosh, and changed the way we look at computing forever. But more than that, they also released a commercial that completely revolutionized the video marketing industry. The Ridley Scott-directed “1984” commercial was not only beautiful and creative, but it also left an indelible mark

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Inside Sales tips and tricks in 2022 and 2023 on MASH

You Need a Powerful Inside Sales Strategy for 2024—Here’s Why

If you’re a small business owner, it’s time to consider your inside sales strategy for 2024. Why? Because inside sales is the wave of the future, and if you want your business to succeed, you need to be on board. Think about it this way: in-person sales are becoming increasingly difficult as we move further

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what is brand awareness in 2022 and 2023 the history

Brand Awareness: It’s Essential for the Success of your Small Business in 2024

3 Ways to Build Awareness You’ve likely heard the term “brand awareness” before, but what does it really mean? Brand awareness is simply how easily customers can recognize and remember your brand. The more recognizable and memorable your brand is, the easier it will be for customers to choose your products or services over your

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Lead Generation Process tips and tricks on MASH

How to Create a Lead Generation Process That Works for 2024

How to Generate Leads If you’re running a small business, you know how important it is to generate leads. A lead is an individual who has shown interest in a business’s product or services. So without leads, you won’t have any customers! The good news is that there are several things you can do to

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