A Brief History of Black Marketing with Tom Burrell Tom Burrell is considered a pioneer in the advertising industry and has significantly impacted how marketing is perceived and executed today. He is widely recognized as the father of “black advertising” and has been a trailblazer in creating marketing campaigns that appeal to the African American…
SEO Basics to Get You Moving Forward Search engine optimization (SEO) remains an enigmatic realm for small business owners and beginners diving into the digital world. With the online landscape evolving at breakneck speeds, it’s crucial to understand the SEO basics that are timeless and still shaping the current strategies of 2025. By optimizing your…
3 Tips to Manage Customers and Grow Your Business If you’re a small business owner or an entrepreneur looking to grow your consulting or independent contractor business, you need to know how to manage customers. Some of the most significant contributing factors to businesses failing within the first few years are that they never developed…
5 Tips To Implement A Successful Marketing Strategy Using Product Placement Have you ever seen a product, like a car or a soft drink, featured in a movie or TV show? That’s what we call product placement. It’s when companies pay to have their products featured in a piece of content. And it can be…
Unlock Your Business’s Potential with a Strong Local SEO Strategy Is a lack of online visibility holding back the potential of your small business? Are you struggling to reach a larger audience and increase your sales? If so, then local SEO could be the answer you’ve been looking for. Local SEO is a powerful tool…
Apple’s Powerful Video Marketing 40 Later In 1984, Apple released the Macintosh, and changed the way we look at computing forever. But more than that, they also released a commercial that completely revolutionized the video marketing industry. The Ridley Scott-directed “1984” commercial was not only beautiful and creative, but it also left an indelible mark…
If you’re a small business owner, it’s time to consider your inside sales strategy for 2025. Why? Because inside sales is the wave of the future, and if you want your business to succeed, you need to be on board. Think about it this way: in-person sales are becoming increasingly difficult as we move further…
3 Ways to Build Awareness You’ve likely heard the term “brand awareness” before, but what does it really mean? Brand awareness is simply how easily customers can recognize and remember your brand. The more recognizable and memorable your brand is, the easier it will be for customers to choose your products or services over your…
How to Generate Leads If you’re running a small business, you know how important it is to generate leads. A lead is an individual who has shown interest in a business’s product or services. So without leads, you won’t have any customers! The good news is that there are several things you can do to…
Your Guide to More Customers and More Sales If you’re like most small business owners, you wear a lot of hats. You’re the CEO, salesperson, marketer, bookkeeper, and janitor all rolled into one. It’s no wonder that sales funnel strategies often fall by the wayside. After all, who has time to think about sales funnels…
Close a Sale or Else… We all want to be happy. And while you probably heard the saying, ‘money can’t buy happiness, this isn’t entirely true. Research from Harvard Business School professor Jon Jachimowicz shows money reduces intense stress and can give you more control of your life. And while this doesn’t exactly equate to…
What Are Marketing Strategies? Marketing strategies are a company’s plans and actions to market its products or services. Businesses can use many different marketing strategies, and the best marketing strategy for a particular business will vary depending on the products or services being offered, the target market, and the resources available. Marketing strategies can be…