A Brief History of Black Marketing with Tom Burrell Tom Burrell is considered a pioneer in the advertising industry and has significantly impacted how marketing is perceived and executed today. He is widely recognized as the father of “black advertising” and has been a trailblazer in creating marketing campaigns that appeal to the African American […]
7 Local SEO Strategies to Gain Awareness Local SEO strategies have become crucial for small businesses in today’s hectic digital landscape. It’s undeniable that an online presence in 2024 can make or break a local business’s success. Think about it: whenever you need something, you pretty much rely on the internet to find an answer
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SEO Basics to Get You Moving Forward Search engine optimization (SEO) remains an enigmatic realm for small business owners and beginners diving into the digital world. With the online landscape evolving at breakneck speeds, it’s crucial to understand the SEO basics that are timeless and still shaping the current strategies of 2024. By optimizing your
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5 Sales Tips and Tricks to Make More Money Mastering sales is crucial for growth and success in the self-employed world of independent contractors, consultants, or small business owners. Whether you’re selling products or services, your ability to close sales effectively can make or break your business. Literally, sales are essentially the most important aspect
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Are you a texter or a talker? Do you prefer ordering food at the register or on your own with the touch screen? Or how about emailing or calling? Everybody is different, so giving prospective customers and clients options or choices that align with their interests is important, which brings us to multi-channel marketing. What
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3 Reasons Why Marketing Strategies Fail Everywhere you look, from every digital marketing guru touting success secrets on Instagram to YouTube, you’ll hear the mantra echoed time and time again: “Content is king.” Gary Vee, among others, loves to repeat this catchphrase while chatting with budding entrepreneurs and business owners seeking to optimize their marketing
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Sales Consulting Leads to Success The quest for growth and success is relentless in the fiercely competitive business world. As a former Account Executive and Director of Sales for a few different SaaS companies, from Boston to San Francisco, the goal was always to increase sales. Even at the beginning of 2023, while recession talk
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Cold calling has always been a major part of sales and marketing. In the past, it was the go-to approach for businesses to generate leads and increase sales. However, with the rise of technology and digital media, people are starting to ask if cold calling is still effective in 2024. Is it still worth the
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Why You Need a Local Business Sales Funnel to Increase Your Revenue As a business owner, you know that generating revenue is the key to success. Whether you’re a small business owner, consultant, or independent contractor, having a sales funnel can help you make more money and increase your sales. But what is a local
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3 Tips to Manage Customers and Grow Your Business If you’re a small business owner or an entrepreneur looking to grow your consulting or independent contractor business, you need to know how to manage customers. Some of the most significant contributing factors to businesses failing within the first few years are that they never developed
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