3 Reasons Why Marketing Strategies Fail
Everywhere you look, from every digital marketing guru touting success secrets on Instagram to YouTube, you’ll hear the mantra echoed time and time again: “Content is king.” Gary Vee, among others, loves to repeat this catchphrase while chatting with budding entrepreneurs and business owners seeking to optimize their marketing strategies. But what does this truism, “Content is king,” truly mean? And is it entirely accurate? Let’s delve into it.
The phrase “Content is king” suggests that content creation is the be-all and end-all of marketing. The idea is simple: create compelling content, and consumers will flock to your brand like bees to honey. Content such as videos on Youtube or Tik Tok and photos on Instagram and Pinterest are some of the most popular forms of content to produce. Seems straightforward, right? But here’s where I beg to differ.
The Marketing Kingdom
While content is undeniably a vital part of any marketing strategy, it’s not the sole monarch of the marketing kingdom. Yes, high-quality, relevant, and engaging content can draw attention to your brand, but it’s not enough to create content and expect consumers to come running. Here are three reasons why your marketing strategy will fail despite your new and improved content creation strategy.
To maximize the impact of your content, it needs to be part of a broader, comprehensive marketing strategy. It should be complemented by robust SEO practices, targeted advertising, and a strong, consistent brand voice. It should be tailored to your audience, with a deep understanding of their needs, interests, and pain points.
Second, content isn’t just about quantity; it’s about quality too. You can churn out article after article, video after video, but nobody will listen or care if it lacks value or fails to resonate with your audience. Content should educate, inspire, entertain, or solve a problem. We clearly believe in content hence all of our helpful blog posts, but a deeper dive into them would also show our marketing plan is hard at work while also utilizing our SEO knowledge and expertise.
And three, let’s not forget about the critical role of distribution. You could have the most valuable content in the world, but it’s wasted if it’s not reaching your target audience. Your distribution strategy should be as carefully crafted as the content itself, using the right channels and tactics to reach your audience where they are.
Start Creating Content
Now that we understand the importance of concrete creation, it’s time to start creating content. And while the obvious first step to content creation might be to jump on camera and start filming yourself talking about your business or product, we actually think it starts with research. After all, content creation is only a part of your larger marketing strategy, so some of this marketing research should already be completed and clear. By doing research, you can better understand what your prospective customers and clients are looking for, which allows you to gain awareness and be seen by them when you create helpful and engaging content.
So how do you begin doing marketing research for your content creation strategy? Much of this will be somewhat experimental, but it begins with determining the keywords and phrases that your prospective customers and clients are searching for. Once you know the important words used on Google and Youtube, for example, you can start using SEO tools that help show how often these words and phrases are searched, along with longer phrases that encompass said keywords. SEMRush and KwFinder are among the best SEO tools that we recommend. But even free tools such as Google Trends and Google Analytics can and should be part of your marketing strategy too. Continue learning about market research.
Content is a King amongst Kings
So, is content king? Yes, but with a caveat. It’s a crucial component of your marketing strategy, but it doesn’t rule alone. It’s part of a broader ecosystem that includes strategy, quality, distribution, and consistent branding. And when all these elements work together harmoniously, that’s when you truly strike marketing gold. So while some may argue that content is king, I say it’s not the ultimate ruler but instead a king among kings.
But what do you think? Do you agree that content is king? If you couldn’t tell, we’re bigger fans of the SEO King but still understand the important role they each play.
