Apple’s Powerful Video Marketing 40 Later
In 1984, Apple released the Macintosh, and changed the way we look at computing forever. But more than that, they also released a commercial that completely revolutionized the video marketing industry. The Ridley Scott-directed “1984” commercial was not only beautiful and creative, but it also left an indelible mark on the industry that still resonates today. If you are looking to invest in video marketing, there is no better example than this iconic ad.
What Made the ‘1984’ Ad So Innovative?
The “1984” ad was just one minute long, but it packed a punch of creativity, innovation, and artistry that is rarely seen in even today’s most impressive video marketing campaigns. It used a mix of visuals and sound to create an emotion-filled story about how computers can empower people to create their own destinies. The visual style of the commercial was inspired by George Orwell’s novel 1984 and featured a protagonist breaking free from oppressive forces—symbolizing how computers give people control over their lives.
The ad ends with the protagonist throwing a sledgehammer at Big Brother—a symbol of the power struggle between different entities vying for control over technology. This powerful imagery made it clear what Apple was trying to say: technology should be used to empower people, not oppress them. The commercial was aired during Super Bowl XVIII, making it one of the most expensive commercials ever produced at that time—but it was worth every penny because it left an impression on viewers that has lasted for decades. We wrote more about it here.
Why is video marketing important?
Video marketing has grown in popularity in recent years because it allows businesses to connect with their customers on an emotional level that no other form of media can. Videos can evoke powerful emotions in viewers, which makes them more likely to remember your brand or product after viewing your videos.
Additionally, videos help capture attention much quicker than other forms of media because they are more engaging and entertaining for viewers than reading text or looking at images alone can be. Videos also allow businesses to show off their products or services in action, which helps viewers get a better understanding of what they’re buying before they make a purchase decision. This helps build trust with potential customers, which is essential if you want to increase sales and conversions from your target audience.
Investing in video marketing can be very helpful for businesses that want to reach new customers or keep the ones they already have. However, to make effective videos, you need to plan and carry them out carefully. Taking cues from Apple’s iconic “1984” commercial is always a good idea; its combination of powerful visuals and messaging created an ad that was both visually appealing and emotionally resonant with viewers—and those are two key elements every successful video marketing campaign must have if it wants to stand out from the competition! If you follow the example Apple has set, you can also make videos that get people’s attention and keep them interested.
And speaking of Apple and its innovative solutions, check out their brand new Mac Mini M2 Pro!