Event Lead Capture
Don't Let a Good Event Turn Into a Pile of Business Cards
Trade shows and conferences generate real interest in a short window. Most of it evaporates in the weeks after, not because the leads were bad, but because nothing captured them the moment the conversation happened.
Two Different Ways Events Cost You Money
The first is the one everyone recognizes: you have a great conversation at the booth, collect a card or a scan, and then it sits untouched until the moment has passed. We've written about this exact pattern before, it's the same Leaky Bucket Problem that shows up everywhere else revenue quietly disappears, just compressed into a single high-intensity weekend.
The second is less talked about: the operational lift of actually getting to the event. Transporting booth materials, setting up, tearing down, getting everything back, without pulling a team member off their real job for two days. It's a smaller problem than lead capture, but it's a real one, and it's often the reason a business skips an event worth attending.
The Fix, For the Lead Side
How My MASH Card Handles It
Scan, Not Swap
A QR code on your booth, your badge, or your table captures a contact and the context of the conversation in seconds. No business card that gets lost in a jacket pocket. No typing a name into your phone between conversations.
Synced Before You've Left the Floor
Every scan lands in a real system immediately, not a spreadsheet you'll clean up next week. Pro syncs directly to your CRM (NinjaPipe, DealDrive, Google Sheets, or a webhook of your choice) so the contact and the context are both already there.
Follow-Up That Happens Whether You Remember Or Not
The moment fades fast after an event. A follow-up reminder gets attached automatically, so the lead you were excited about on the show floor doesn't quietly go cold three weeks later when the notes are gone.
Capture is free, forever. Pro, at $15/month, adds automated follow-up nudges and CRM sync, so the lead doesn't just get captured, it gets worked.
Try My MASH CardLogistics Support, When You Need It
For businesses that need help with the physical side, getting materials to the venue and back, setup, teardown, we can help there too. For several years, our team handled the annual transport and setup logistics for one client's recurring trade show appearance in Boston, moving materials from their location to the venue and back each year without them needing to pull staff off their regular work to manage it.
This isn't a separate formal product yet, it's scoped individually based on what you actually need. If you're weighing whether attending an event is worth the operational lift, that's a conversation worth having before you decide to skip it.
Get Set Up Before Your Next Event
Start with My MASH Card, it's free and takes minutes to set up. If you also need logistics support, or want CRM sync configured ahead of time, let's talk before the event, not the week after when the leads have already gone cold.