Marketing tips and tricks to help you gain awareness and be seen by more of the right prospective customers and clients.
A Brief History of Black Marketing with Tom Burrell Tom Burrell is considered a pioneer in the advertising industry and has significantly impacted how marketing is perceived and executed today. He is widely recognized as the father of “black advertising” and has been a trailblazer in creating marketing campaigns that appeal to the African American…
Keyword Research Tools to Help You Get Found Online In today’s digital marketplace, visibility is key. Small businesses, perhaps more than any other type of company, rely on a strong online presence to stand out amidst the competition. That’s where keyword research tools come in — they act as your compass, guiding you to the…
7 Local SEO Strategies to Gain Awareness Local SEO strategies have become crucial for small businesses in today’s hectic digital landscape. It’s undeniable that an online presence in 2025 can make or break a local business’s success. Think about it: whenever you need something, you pretty much rely on the internet to find an answer…
SEO Basics to Get You Moving Forward Search engine optimization (SEO) remains an enigmatic realm for small business owners and beginners diving into the digital world. With the online landscape evolving at breakneck speeds, it’s crucial to understand the SEO basics that are timeless and still shaping the current strategies of 2025. By optimizing your…
Are you a texter or a talker? Do you prefer ordering food at the register or on your own with the touch screen? Or how about emailing or calling? Everybody is different, so giving prospective customers and clients options or choices that align with their interests is important, which brings us to multi-channel marketing. What…
Video, we all love it. Whether you are watching videos for entertainment or educational purposes, video is everywhere, and rightfully so. A recent study from Wyzowl shows that 91% of consumers want to see more video content from brands. This means your business should have some content creation as part of your marketing strategy, specifically…
3 Reasons Why Marketing Strategies Fail Everywhere you look, from every digital marketing guru touting success secrets on Instagram to YouTube, you’ll hear the mantra echoed time and time again: “Content is king.” Gary Vee, among others, loves to repeat this catchphrase while chatting with budding entrepreneurs and business owners seeking to optimize their marketing…
Debunking the Myth – Is SEO Hyped Up & Overrated? Search Engine Optimization, or SEO, might seem to be an over-hyped term, but it is undoubtedly the most efficient and cost-effective method of driving traffic, generating leads, and increasing ROI for any business. SEO is not just about optimizing websites for search engines and LLMs…
Everything You Need to Know About Target Marketing When it comes to marketing target marketing is an essential tool for any business. But what exactly is target marketing, and why is it important? Simply put, target marketing means figuring out which part of the market you want to reach with your product or service. Most…
3 Tips to Develop Your Sales Follow Up Process Using AI and Automation If you’re in sales, chances are you already know the importance of following up with potential customers. What you might not realize is that your business needs a sales follow up process to succeed. A sales follow up process will help ensure…
After nearly 25 Years, CEO Susan Wojcicki Steps Down to Focus on Her Family and Health. YouTube, the ultimate home for video content from documentaries, podcasts, and tutorials, to music videos, sporting events, educational and marketing videos, and everything in between, has transformed many lives. And for the most part, at the head of it,…
5 Tips To Implement A Successful Marketing Strategy Using Product Placement Have you ever seen a product, like a car or a soft drink, featured in a movie or TV show? That’s what we call product placement. It’s when companies pay to have their products featured in a piece of content. And it can be…
Marketing Lessons to be Learned from Super Bowl LVII Joint venture marketing (JVM) is a powerful tool to help small businesses grow and reach their goals. It involves joining forces with another business and pooling resources, such as capital, staff, or marketing efforts. This kind of collaboration can be very helpful for businesses that want…
Unlock Your Business’s Potential with a Strong Local SEO Strategy Is a lack of online visibility holding back the potential of your small business? Are you struggling to reach a larger audience and increase your sales? If so, then local SEO could be the answer you’ve been looking for. Local SEO is a powerful tool…
Apple’s Powerful Video Marketing 40 Later In 1984, Apple released the Macintosh, and changed the way we look at computing forever. But more than that, they also released a commercial that completely revolutionized the video marketing industry. The Ridley Scott-directed “1984” commercial was not only beautiful and creative, but it also left an indelible mark…
Storytelling and The Lasting Impact of Apple’s Iconic 1984 Commercial It’s hard to believe, but it’s been 40 years (39 to be exact) since Apple launched the Macintosh computer on January 24, 1984. While revolutionary for its time, the launch of the Mac may not have been as successful if it weren’t for the showing…
3 Ways to Build Awareness You’ve likely heard the term “brand awareness” before, but what does it really mean? Brand awareness is simply how easily customers can recognize and remember your brand. The more recognizable and memorable your brand is, the easier it will be for customers to choose your products or services over your…
How to Generate Leads If you’re running a small business, you know how important it is to generate leads. A lead is an individual who has shown interest in a business’s product or services. So without leads, you won’t have any customers! The good news is that there are several things you can do to…
It’s no secret that social media is a powerful marketing tool. Social media marketing is more important than ever before— especially for small businesses. In a world where customers are bombarded with marketing messages from all sides, social media provides a way to cut through the noise and reach your target audience directly. What is…
Why You Need It and How to Get Started Content creation is essential for any marketing strategy in 2024 and 2025. You’ve probably heard it a million times before: content is king. And it’s true! In today’s digital world, content is one of the most essential pieces of your online presence. But what exactly is…