How Strategic SEO & Branding Landed a Dream Deal With HGTV’s Tarek
Small Business Growth Insights / Case Study Powered by the MASH Framework Without SEO, This Opportunity Would Have Never Happened In this real estate SEO case study, we explore how one local renovation business, Nielsen Realty Group & Mass Bay Renovation, transformed its visibility and landed a high-profile deal with HGTV’s Tarek. By investing in…
Tom Burrell’s Impact on Marketing: 4 Lessons for New Marketers on Representation and Creativity
A Brief History of Black Marketing with Tom Burrell Tom Burrell is considered a pioneer in the advertising industry and has significantly impacted how marketing is perceived and executed today. He is widely recognized as the father of “black advertising” and has been a trailblazer in creating marketing campaigns that appeal to the African American…
Top Keyword Research Tools for Small Businesses in 2025
Keyword Research Tools to Help You Get Found Online In today’s digital marketplace, visibility is key. Small businesses, perhaps more than any other type of company, rely on a strong online presence to stand out amidst the competition. That’s where keyword research tools come in — they act as your compass, guiding you to the…
Powerful Local SEO Strategies for Small Businesses in 2025
7 Local SEO Strategies to Gain Awareness Local SEO strategies have become crucial for small businesses in today’s hectic digital landscape. It’s undeniable that an online presence in 2025 can make or break a local business’s success. Think about it: whenever you need something, you pretty much rely on the internet to find an answer…
Effective SEO Basics for Small Business Owners in 2025
SEO Basics to Get You Moving Forward Search engine optimization (SEO) remains an enigmatic realm for small business owners and beginners diving into the digital world. With the online landscape evolving at breakneck speeds, it’s crucial to understand the SEO basics that are timeless and still shaping the current strategies of 2025. By optimizing your…
Best Sales Tips and Tricks for Small Businesses in 2025
5 Sales Tips and Tricks to Make More Money Mastering sales is crucial for growth and success in the self-employed world of independent contractors, consultants, or small business owners. Whether you’re selling products or services, your ability to close sales effectively can make or break your business. Literally, sales are essentially the most important aspect…
Multi-Channel Marketing Doesn’t Need to be Tricky
Are you a texter or a talker? Do you prefer ordering food at the register or on your own with the touch screen? Or how about emailing or calling? Everybody is different, so giving prospective customers and clients options or choices that align with their interests is important, which brings us to multi-channel marketing. What…
Powerful Prospecting Strategies That Work in 2025
Unlock Sales Success with Prospecting Strategies That Work Hey there, fellow entrepreneurs, consultants, and small business warriors! If you’re ready to take your sales game to the next level, you’ve come to the right place. Today, we’re going to talk about our favorite part of the sales process, prospecting. LOL, ok, maybe it’s not your…
How to Make Affordable Video Marketing Content
Video, we all love it. Whether you are watching videos for entertainment or educational purposes, video is everywhere, and rightfully so. A recent study from Wyzowl shows that 91% of consumers want to see more video content from brands. This means your business should have some content creation as part of your marketing strategy, specifically…
Content is King, Sorta
3 Reasons Why Marketing Strategies Fail Everywhere you look, from every digital marketing guru touting success secrets on Instagram to YouTube, you’ll hear the mantra echoed time and time again: “Content is king.” Gary Vee, among others, loves to repeat this catchphrase while chatting with budding entrepreneurs and business owners seeking to optimize their marketing…
The Power of Sales Consulting: A Catalyst for Business Growth and Success
Sales Consulting Leads to Success The quest for growth and success is relentless in the fiercely competitive business world. As a former Account Executive and Director of Sales and Marketing for a few different SaaS companies, from Boston to San Francisco, the goal was always to increase sales. Even at the beginning of 2025, while…
Is SEO Important in 2025? Search Engine Overrated or Not So Much?
Debunking the Myth – Is SEO Hyped Up & Overrated? Search Engine Optimization, or SEO, might seem to be an over-hyped term, but it is undoubtedly the most efficient and cost-effective method of driving traffic, generating leads, and increasing ROI for any business. SEO is not just about optimizing websites for search engines and LLMs…
Cold Calling 2024: Is It Dead or Alive?
Cold calling has always been a major part of sales and marketing. In the past, it was the go-to approach for businesses to generate leads and increase sales. However, with the rise of technology and digital media, people are starting to ask if cold calling is still effective in 2024. Is it still worth the…
Powerful Local Business Sales Funnel Tips for 2024
Why You Need a Local Business Sales Funnel to Increase Your Revenue As a business owner, you know that generating revenue is the key to success. Whether you’re a small business owner, consultant, or independent contractor, having a sales funnel can help you make more money and increase your sales. But what is a local…
How to Manage Customers in 2024 and Make More Money
3 Tips to Manage Customers and Grow Your Business If you’re a small business owner or an entrepreneur looking to grow your consulting or independent contractor business, you need to know how to manage customers. Some of the most significant contributing factors to businesses failing within the first few years are that they never developed…
5 Tips for Your Target Marketing Strategy in 2024
Everything You Need to Know About Target Marketing When it comes to marketing target marketing is an essential tool for any business. But what exactly is target marketing, and why is it important? Simply put, target marketing means figuring out which part of the market you want to reach with your product or service. Most…
Why Your Small Business Needs a Sales Follow Up Process Now in 2024
3 Tips to Develop Your Sales Follow Up Process Using AI and Automation If you’re in sales, chances are you already know the importance of following up with potential customers. What you might not realize is that your business needs a sales follow up process to succeed. A sales follow up process will help ensure…
NEWS: New YouTube CEO Neal Mohan Replaces Susan Wojcicki
After nearly 25 Years, CEO Susan Wojcicki Steps Down to Focus on Her Family and Health. YouTube, the ultimate home for video content from documentaries, podcasts, and tutorials, to music videos, sporting events, educational and marketing videos, and everything in between, has transformed many lives. And for the most part, at the head of it,…
Awesome Product Placement Ideas for Your Marketing Plan in 2024
5 Tips To Implement A Successful Marketing Strategy Using Product Placement Have you ever seen a product, like a car or a soft drink, featured in a movie or TV show? That’s what we call product placement. It’s when companies pay to have their products featured in a piece of content. And it can be…
The Power of Artificial Intelligence for Sales in 2024
5 Artificial Intelligence Tips for Your Small Business In the modern business landscape, technology is transforming every industry, from retail to finance. Artificial Intelligence (AI) has proven to be a powerful tool for businesses of all sizes, and its impact on sales is no exception. AI helps to streamline processes and cut costs, which makes…