Brand Development

Apple Macintosh Banned Commercial 1984 and the power of storytelling in marketing 2023

Powerful Storytelling 101: Apple’s 1984 Commercial 40 Years Later

Storytelling and The Lasting Impact of Apple’s Iconic 1984 Commercial It’s hard to believe, but it’s been 40 years (39 to be exact) since Apple launched the Macintosh computer on January 24, 1984. While revolutionary for its time, the launch of the Mac may not have been as successful if it weren’t for the showing […]

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what is brand awareness in 2022 and 2023 the history

Brand Awareness: It’s Essential for the Success of your Small Business in 2024

3 Ways to Build Awareness You’ve likely heard the term “brand awareness” before, but what does it really mean? Brand awareness is simply how easily customers can recognize and remember your brand. The more recognizable and memorable your brand is, the easier it will be for customers to choose your products or services over your

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5 Brand Identity tips for self employed in 2022

5 Brand Identity Tips/ Setting Up Your Business for Success

Brand Identity Tips for Entrepreneurs and Small Businesses 2023 is just around the corner, so it’s time to start thinking about your brand development and marketing strategy for the new year. If you’re a small business owner or independent contractor, this can be a daunting task. You already need to focus on your regular daily

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5 Marketing Strategies for your self-employed small business (1)

5 Helpful Online Marketing Strategies For Your Business

What Are Marketing Strategies? Marketing strategies are a company’s plans and actions to market its products or services. Businesses can use many different marketing strategies, and the best marketing strategy for a particular business will vary depending on the products or services being offered, the target market, and the resources available. Marketing strategies can be

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