Storytelling and The Lasting Impact of Apple’s Iconic 1984 Commercial It’s hard to believe, but it’s been 40 years (39 to be exact) since Apple launched the Macintosh computer on January 24, 1984. While revolutionary for its time, the launch of the Mac may not have been as successful if it weren’t for the showing…
3 Ways to Build Awareness You’ve likely heard the term “brand awareness” before, but what does it really mean? Brand awareness is simply how easily customers can recognize and remember your brand. The more recognizable and memorable your brand is, the easier it will be for customers to choose your products or services over your…
Brand Identity Tips for Entrepreneurs and Small Businesses 2023 is just around the corner, so it’s time to start thinking about your brand development and marketing strategy for the new year. If you’re a small business owner or independent contractor, this can be a daunting task. You already need to focus on your regular daily…
NIKE and Apple Brand Identities In today’s business world, it’s all about standing out from the crowd. Countless businesses are vying for attention, and making yours stand out from the pack can be difficult. That’s where brand development comes in. Brand development is the process of creating a unique identity and image for your business…
What Are Marketing Strategies? Marketing strategies are a company’s plans and actions to market its products or services. Businesses can use many different marketing strategies, and the best marketing strategy for a particular business will vary depending on the products or services being offered, the target market, and the resources available. Marketing strategies can be…