Marketing
“Marketing is a division of a company, product line, individual, or entity that promotes its service. Marketing attempts to encourage market participants to buy their product and commit loyalty to a specific company.” Investopedia
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Here at MASH, we believe marketing is the process of creating value for a company through the creation and distribution of products or services. Marketing can help your business grow by increasing brand awareness and generating leads. Marketing is constantly evolving, so we’ll be here documenting and sharing some of the upcoming trends, solutions, and best practices you might want to try with your small business.
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Marketing
Tom Burrell’s Impact on Marketing: 4 Lessons for New Marketers on Representation and Creativity
A Brief History of Black Marketing with Tom Burrell Tom Burrell is considered a pioneer in the advertising industry and has significantly impacted how marketing ...
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Marketing
Tom Burrell’s Impact on Marketing: 4 Lessons for New Marketers on Representation and Creativity
A Brief History of Black Marketing with Tom Burrell Tom Burrell is considered a pioneer in the advertising industry and has significantly impacted how marketing ...
Read More →
SEO
Top Keyword Research Tools for Small Businesses in 2024
Keyword Research Tools to Help You Get Found Online In today’s digital marketplace, visibility is key. Small businesses, perhaps more than any other type of ...
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Marketing
Powerful Local SEO Strategies for Small Businesses in 2024
7 Local SEO Strategies to Gain Awareness Local SEO strategies have become crucial for small businesses in today’s hectic digital landscape. It’s undeniable that an ...
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Marketing
Effective SEO Basics for Small Business Owners in 2024
SEO Basics to Get You Moving Forward Search engine optimization (SEO) remains an enigmatic realm for small business owners and beginners diving into the digital ...
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Marketing
Multi-Channel Marketing Doesn’t Need to be Tricky
Are you a texter or a talker? Do you prefer ordering food at the register or on your own with the touch screen? Or how ...
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Marketing
How to Make Affordable Video Marketing Content
Video, we all love it. Whether you are watching videos for entertainment or educational purposes, video is everywhere, and rightfully so. A recent study from ...
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Content Creation
Content is King, Sorta
3 Reasons Why Marketing Strategies Fail Everywhere you look, from every digital marketing guru touting success secrets on Instagram to YouTube, you’ll hear the mantra ...
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Marketing
Is SEO Important in 2024? Search Engine Overrated or Not So Much?
Debunking the Myth – Is SEO Hyped Up & Overrated? Search Engine Optimization, or SEO, might seem to be an over-hyped term, but it is ...
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Marketing
5 Tips for Your Target Marketing Strategy in 2024
Everything You Need to Know About Target Marketing When it comes to marketing target marketing is an essential tool for any business. But what exactly ...
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Email Marketing
Why Your Small Business Needs a Sales Follow Up Process Now in 2024
3 Tips to Develop Your Sales Follow Up Process Using AI and Automation If you’re in sales, chances are you already know the importance of ...
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Marketing
NEWS: New YouTube CEO Neal Mohan Replaces Susan Wojcicki
After nearly 25 Years, CEO Susan Wojcicki Steps Down to Focus on Her Family and Health. YouTube, the ultimate home for video content from documentaries, ...
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Marketing
Awesome Product Placement Ideas for Your Marketing Plan in 2024
5 Tips To Implement A Successful Marketing Strategy Using Product Placement Have you ever seen a product, like a car or a soft drink, featured ...
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Marketing
Joint Venture Marketing for Small Businesses in 2024
Marketing Lessons to be Learned from Super Bowl LVII Joint venture marketing (JVM) is a powerful tool to help small businesses grow and reach their ...
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Marketing
Local SEO: Powerful Tips to Gaining Awareness and Increasing Sales for Small Businesses in 2024
Unlock Your Business’s Potential with a Strong Local SEO Strategy Is a lack of online visibility holding back the potential of your small business? Are ...
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Marketing
Investing in Video Marketing with Apple’s 1984 Commercial as a Powerful Example
Apple’s Powerful Video Marketing 40 Later In 1984, Apple released the Macintosh, and changed the way we look at computing forever. But more than that, ...
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Brand Development
Powerful Storytelling 101: Apple’s 1984 Commercial 40 Years Later
Storytelling and The Lasting Impact of Apple’s Iconic 1984 Commercial It’s hard to believe, but it’s been 40 years (39 to be exact) since Apple ...
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Brand Development
Brand Awareness: It’s Essential for the Success of your Small Business in 2024
3 Ways to Build Awareness You’ve likely heard the term “brand awareness” before, but what does it really mean? Brand awareness is simply how easily ...
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Marketing
How to Create a Lead Generation Process That Works for 2024
How to Generate Leads If you’re running a small business, you know how important it is to generate leads. A lead is an individual who ...
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Marketing
Success with Social Media Marketing in 2024
It’s no secret that social media is a powerful marketing tool. Social media marketing is more important than ever before— especially for small businesses. In ...
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Content Creation
Content Creation: 5 Types of Content to Create
Why You Need It and How to Get Started Content creation is essential for any marketing strategy in 2024 and 2025. You’ve probably heard it ...
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Email Marketing
4 Powerful Digital Marketing Strategies
4 Reasons Why You Need Digital Marketing for Your Business The internet has revolutionized the way we connect with others around the world. It has ...
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Marketing
The Powerful Sales Funnel in 2024
Your Guide to More Customers and More Sales If you’re like most small business owners, you wear a lot of hats. You’re the CEO, salesperson, ...
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Email Marketing
Increase Awareness – The Power of Email Marketing in 2024
What is Email Marketing? In a world where we are constantly bombarded with advertising, it can be easy to feel like our efforts to reach ...
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Marketing
The Importance of Market Research for Small Businesses in 2024
Market Research Now, Before You Start Too often, small business owners make decisions based on their gut instinct or what they think their customers want. ...
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Brand Development
5 Brand Identity Tips/ Setting Up Your Business for Success
Brand Identity Tips for Entrepreneurs and Small Businesses 2023 is just around the corner, so it’s time to start thinking about your brand development and ...
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Brand Development
The Wonderful Power of Brand Development in 2023
NIKE and Apple Brand Identities In today’s business world, it’s all about standing out from the crowd. Countless businesses are vying for attention, and making ...
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SEO
SEO in 2024: Why Your Business Needs It to Succeed
5 Tips to Create Your SEO Strategy As a business owner, you always look for ways to improve your bottom line. In today’s digital world, ...
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Content Creation
5 Spooky Halloween Marketing Ideas that will get your Business Noticed
Halloween Marketing Ideas for Your Business Halloween is a time when people love to be scared. Horror movies, haunted houses, and spooky stories have a ...
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Marketing
Is Investing In Your Sales and Marketing Strategy A Waste Of Money?
7 Business Tips for Your Sales and Marketing Strategy Like most self-employed people, you’re always looking for ways to save money. After all, every penny ...
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Brand Development
5 Helpful Online Marketing Strategies For Your Business
What Are Marketing Strategies? Marketing strategies are a company’s plans and actions to market its products or services. Businesses can use many different marketing strategies, ...
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