3 Benefits to Doing Inbound Sales
If you’re like most small business owners, you wear a lot of hats. You’re the CEO, the CFO, the head of HR, and the janitor all rolled into one. And while you might be good at many things, sales isn’t always one of them. That’s where inbound sales come in.
Often when we think of sales, we may think of door-to-door sales or cold calling, but inbound is entirely different and possibly the best depending on your product or service and the strategy you decide to implement. We’ve discussed cold calling as a potential idea to implement within your sales strategy. While it can be an effective strategy that could generate sales, it is also incredibly challenging, especially if you aren’t calling warm leads and cold-calling people who have never heard of your business, products, or services. This is why you might want to consider focusing on your inbound process.
What is Inbound Sales?
Inbound sales is a process whereby potential customers actively seek out your product or service rather than you having to go out and find them. This means that by the time they reach out to you, they’re already interested in what you have to offer. So how do you get started with inbound sales? Let’s take a look.
A few critical components of inbound sales are SEO, content marketing, and lead generation. Optimizing your website for search engines and creating high-quality content that educates and informs your potential customers will generate leads that are more likely to convert into paying customers. Once you have generated these leads, it’s up to you to close the deal—but thanks to the fact that they’re already interested in what you have to offer, this part will be much easier than it would be with traditional outbound sales methods.
Regarding the inbound sales strategy and the buyer’s journey, Drift says, “In Inbound sales, leads move through several qualification stages before becoming customers. They become aware of your product through channels like blog posts, social media, or white papers. Then, they’ll consider whether your product is right for them based on touchpoints like videos, guides, or case studies. Finally, they’ll decide to purchase your product after a guided demo or a follow-up phone call.”
The Benefits of Inbound Sales
There are several benefits of inbound sales that make it an attractive option for small businesses:
1. Cost-Effective: Inbound sales is a very cost-effective way to generate leads and grow your business. Unlike traditional outbound methods like print advertising or TV commercials, which can be very expensive, inbound methods like SEO and content marketing cost very little money upfront and can generate continuous leads over time.
2. Time-Saving: Inbound is also a time-saving lead generation method. Once your website and content are set up, they will continue to generate leads 24/7 without any additional effort on your part. This frees up your time to focus on other aspects of running your business.
3) Increased ROI: Because inbound sales methods are so cost-effective and time-saving, they tend to have a higher ROI than traditional outbound methods. In other words, you’ll see a greater return on your investment with inbound sales than with outbound sales.
In all, inbound sales is an excellent option for small businesses that want to generate more leads without breaking the bank or sacrificing their valuable time. Thanks to its cost-effectiveness and increased ROI, there’s no reason not to try it. View these marketing resources if you want to check out additional resources to develop your inbound strategy. Or you can work with my consulting marketing agency, Chell Brown LLC, to get started with your sales plan.
