The Wonderful Power of Brand Development in 2025
NIKE and Apple Brand Identities In today’s business world, it’s all about standing out from the crowd. Countless businesses are vying for attention, and making yours stand out from the pack can be difficult. That’s where brand development comes in. Brand development is the process of creating a unique identity and image for your business…
What are CRM Systems? How CRM Helps in Sales in 2023
CRM Benefits for Your Business When starting a business, one of the most important things is to have an effective sales and customer management system. You might not realize this until it’s too late- so many pieces need attention before your company can take off! As a small business owner, you know customer service is…
SEO in 2024: Why Your Business Needs It to Succeed
5 Tips to Create Your SEO Strategy As a business owner, you always look for ways to improve your bottom line. In today’s digital world, one of the best ways to do that is to invest in search engine optimization (SEO). The internet is a massive part of our lives – we use it for…
Hard Close vs Soft Close – 1 Big Difference and Why It Matters for Your Business
Hard Close vs Soft Close? Here is a gem for start-ups and small businesses developing their sales and marketing strategies for 2023 and 2024. If you are an entrepreneur or self-employed, you must think about yourself like a sales rep or sales account executive who does this day in and out. And as a sales…
Be Happy. Learn How to Close a Sale and Make Money
Close a Sale or Else… We all want to be happy. And while you probably heard the saying, ‘money can’t buy happiness, this isn’t entirely true. Research from Harvard Business School professor Jon Jachimowicz shows money reduces intense stress and can give you more control of your life. And while this doesn’t exactly equate to…
What is Sales? 4 Types of Sales for a Great Sales Strategy
Explaining What is Sales in 2023 You might be wondering ‘what is sales’ if you’re reading this. Sales is an essential part of any business. After all, businesses wouldn’t be able to stay afloat without sales! To make sales, you need to convince people to buy what you’re selling. This can be a tricky task…
Is Investing In Your Sales and Marketing Strategy A Waste Of Money?
7 Business Tips for Your Sales and Marketing Strategy Like most self-employed people, you’re always looking for ways to save money. After all, every penny counts when you’re the only one bringing in income. So why would you want to waste your hard-earned money on something as unnecessary as a sales and marketing strategy? Sure,…