A Brief History of Black Marketing with Tom Burrell Tom Burrell is considered a pioneer in the advertising industry and has significantly impacted how marketing is perceived and executed today. He is widely recognized as the father of “black advertising” and has been a trailblazer in creating marketing campaigns that appeal to the African American…
7 Local SEO Strategies to Gain Awareness Local SEO strategies have become crucial for small businesses in today’s hectic digital landscape. It’s undeniable that an online presence in 2025 can make or break a local business’s success. Think about it: whenever you need something, you pretty much rely on the internet to find an answer…
SEO Basics to Get You Moving Forward Search engine optimization (SEO) remains an enigmatic realm for small business owners and beginners diving into the digital world. With the online landscape evolving at breakneck speeds, it’s crucial to understand the SEO basics that are timeless and still shaping the current strategies of 2025. By optimizing your…
5 Sales Tips and Tricks to Make More Money Mastering sales is crucial for growth and success in the self-employed world of independent contractors, consultants, or small business owners. Whether you’re selling products or services, your ability to close sales effectively can make or break your business. Literally, sales are essentially the most important aspect…
Are you a texter or a talker? Do you prefer ordering food at the register or on your own with the touch screen? Or how about emailing or calling? Everybody is different, so giving prospective customers and clients options or choices that align with their interests is important, which brings us to multi-channel marketing. What…
3 Reasons Why Marketing Strategies Fail Everywhere you look, from every digital marketing guru touting success secrets on Instagram to YouTube, you’ll hear the mantra echoed time and time again: “Content is king.” Gary Vee, among others, loves to repeat this catchphrase while chatting with budding entrepreneurs and business owners seeking to optimize their marketing…
Sales Consulting Leads to Success The quest for growth and success is relentless in the fiercely competitive business world. As a former Account Executive and Director of Sales and Marketing for a few different SaaS companies, from Boston to San Francisco, the goal was always to increase sales. Even at the beginning of 2025, while…
Cold calling has always been a major part of sales and marketing. In the past, it was the go-to approach for businesses to generate leads and increase sales. However, with the rise of technology and digital media, people are starting to ask if cold calling is still effective in 2024. Is it still worth the…
Why You Need a Local Business Sales Funnel to Increase Your Revenue As a business owner, you know that generating revenue is the key to success. Whether you’re a small business owner, consultant, or independent contractor, having a sales funnel can help you make more money and increase your sales. But what is a local…
3 Tips to Manage Customers and Grow Your Business If you’re a small business owner or an entrepreneur looking to grow your consulting or independent contractor business, you need to know how to manage customers. Some of the most significant contributing factors to businesses failing within the first few years are that they never developed…
3 Tips to Develop Your Sales Follow Up Process Using AI and Automation If you’re in sales, chances are you already know the importance of following up with potential customers. What you might not realize is that your business needs a sales follow up process to succeed. A sales follow up process will help ensure…
5 Tips To Implement A Successful Marketing Strategy Using Product Placement Have you ever seen a product, like a car or a soft drink, featured in a movie or TV show? That’s what we call product placement. It’s when companies pay to have their products featured in a piece of content. And it can be…
Unlock Your Business’s Potential with a Strong Local SEO Strategy Is a lack of online visibility holding back the potential of your small business? Are you struggling to reach a larger audience and increase your sales? If so, then local SEO could be the answer you’ve been looking for. Local SEO is a powerful tool…
If you’re a small business owner, it’s time to consider your inside sales strategy for 2025. Why? Because inside sales is the wave of the future, and if you want your business to succeed, you need to be on board. Think about it this way: in-person sales are becoming increasingly difficult as we move further…
More Value = More Sales Cross selling is a great place to start if you’re looking for ways to increase sales and improve the customer experience. Cross selling is simply the practice of selling complementary products or services to your existing customers. For example, if you own a pet store, you might cross-sell pet food,…
How to Generate Leads If you’re running a small business, you know how important it is to generate leads. A lead is an individual who has shown interest in a business’s product or services. So without leads, you won’t have any customers! The good news is that there are several things you can do to…
The Outbound Sales Process 2025 is just around the corner; time flies after all, and if you’re like most small business owners, you’re probably already thinking about how you can improve your sales process to capitalize on all the new opportunities that will be available. Today, we’ll outline a few helpful tips on building a…
It’s no secret that social media is a powerful marketing tool. Social media marketing is more important than ever before— especially for small businesses. In a world where customers are bombarded with marketing messages from all sides, social media provides a way to cut through the noise and reach your target audience directly. What is…
Networking to Help – Others and Your Sales Networking is a powerful tool that can help small business owners increase sales. When done correctly, networking can help build relationships, generate leads, and close deals. However, many small business owners don’t know how to network effectively. As a result, they either don’t network at all, or…
Why You Need It and How to Get Started Content creation is essential for any marketing strategy in 2024 and 2025. You’ve probably heard it a million times before: content is king. And it’s true! In today’s digital world, content is one of the most essential pieces of your online presence. But what exactly is…