Tom Burrell’s Impact on Marketing: 4 Lessons for New Marketers on Representation and Creativity
A Brief History of Black Marketing with Tom Burrell Tom Burrell is considered a pioneer in the advertising industry and has significantly impacted how marketing is perceived and executed today. He is widely recognized as the father of “black advertising” and has been a trailblazer in creating marketing campaigns that appeal to the African American…
Top Keyword Research Tools for Small Businesses in 2025
Keyword Research Tools to Help You Get Found Online In today’s digital marketplace, visibility is key. Small businesses, perhaps more than any other type of company, rely on a strong online presence to stand out amidst the competition. That’s where keyword research tools come in — they act as your compass, guiding you to the…
Powerful Local SEO Strategies for Small Businesses in 2025
7 Local SEO Strategies to Gain Awareness Local SEO strategies have become crucial for small businesses in today’s hectic digital landscape. It’s undeniable that an online presence in 2025 can make or break a local business’s success. Think about it: whenever you need something, you pretty much rely on the internet to find an answer…
Effective SEO Basics for Small Business Owners in 2025
SEO Basics to Get You Moving Forward Search engine optimization (SEO) remains an enigmatic realm for small business owners and beginners diving into the digital world. With the online landscape evolving at breakneck speeds, it’s crucial to understand the SEO basics that are timeless and still shaping the current strategies of 2025. By optimizing your…
Best Sales Tips and Tricks for Small Businesses in 2025
5 Sales Tips and Tricks to Make More Money Mastering sales is crucial for growth and success in the self-employed world of independent contractors, consultants, or small business owners. Whether you’re selling products or services, your ability to close sales effectively can make or break your business. Literally, sales are essentially the most important aspect…
Multi-Channel Marketing Doesn’t Need to be Tricky
Are you a texter or a talker? Do you prefer ordering food at the register or on your own with the touch screen? Or how about emailing or calling? Everybody is different, so giving prospective customers and clients options or choices that align with their interests is important, which brings us to multi-channel marketing. What…
Powerful Prospecting Strategies That Work in 2025
Unlock Sales Success with Prospecting Strategies That Work Hey there, fellow entrepreneurs, consultants, and small business warriors! If you’re ready to take your sales game to the next level, you’ve come to the right place. Today, we’re going to talk about our favorite part of the sales process, prospecting. LOL, ok, maybe it’s not your…
How to Make Affordable Video Marketing Content
Video, we all love it. Whether you are watching videos for entertainment or educational purposes, video is everywhere, and rightfully so. A recent study from Wyzowl shows that 91% of consumers want to see more video content from brands. This means your business should have some content creation as part of your marketing strategy, specifically…
Content is King, Sorta
3 Reasons Why Marketing Strategies Fail Everywhere you look, from every digital marketing guru touting success secrets on Instagram to YouTube, you’ll hear the mantra echoed time and time again: “Content is king.” Gary Vee, among others, loves to repeat this catchphrase while chatting with budding entrepreneurs and business owners seeking to optimize their marketing…
The Power of Sales Consulting: A Catalyst for Business Growth and Success
Sales Consulting Leads to Success The quest for growth and success is relentless in the fiercely competitive business world. As a former Account Executive and Director of Sales and Marketing for a few different SaaS companies, from Boston to San Francisco, the goal was always to increase sales. Even at the beginning of 2025, while…